PPRI Community Awareness Initiative 2007

Within the past two years the Board and Management of PPRI, as part of a strategic plan, identified a need and an opportunity for an awareness/branding campaign which targeted the people within our community. The object of the awareness campaign is to create a positive and accurate awareness of the organization.

The Campaign was done by a marketing committee of key board and staff members with pro bono guidance and services provided by John Duffy, president of Duffy and Shanley, a Providence based advertising agency and Don Keinz, President of Arcadia Consulting Group, a Providence based strategic marketing firm. With the help of many people, including our donors, we have successfully gotten our campaign off the ground.

We have seen a number of positive increases at PPRI. Our patient services have increased by 27% (new patients) and 18% (existing patients). We nearly doubled our HIV testing number and saw a 55% increase in providing sexuality education to youth from last year.

Thank you to all those people that have helped us and we hope to continue this campaign within our community. Please talk to Rose at 401-421-7820 x.3115 for more info on what you can do to help.